If you’d rather the force were not with you
Given all the coverage of software-as-a-service sales force automation solution Salesforce.com it’s easy to forget that there are other solutions. One in particular was highlighted to me this week, at...
View ArticleThe broken Salesforce.com leads model
Now, I realise that criticising Salesforce.com is tantamount to heresy in this day and age, but Im not averse to controversy here. What is the source of this cynicism? Well, several hours locked in...
View ArticleTackling the lead tracking disconnect
As we construct the requirements for our new SFA/CRM system, the issue of lead definition and tracking rears its head again (see The broken Salesforce.com leads model). Having largely succeeded in...
View ArticleThe missing link between campaign management and salesforce automation
Why is it that salesforce automation systems all seem to skip past lead management and pick-up from the point of opportunity creation and disappear over the horizon of pipeline management and...
View ArticleSalesforce.com, analytics, email marketing and financials – it’s all in the...
The Salesforce.com customer conference in the UK this year took the form of CloudForce, a complimentary day of sessions and vendor showcases, held at London’s ExCel exhibition centre last week. It’s no...
View ArticleFollowing the clues to a successful sale
One of the common traps into which Marketing often falls is to treat a lead as a one-off event in isolation to anything that has gone before or after. This results in every response from a given...
View ArticleHow to take advantage of a recovery
So, 2010 is well underway, and hopefully the difficulties of 2008/9 are slipping behind us. As business begins to pick up again, and budgets and activity levels are restored, everyone looks forward to...
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